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Blogs I'm enjoying right now

  • David Grossman's blog
  • Tony Sharp gets political
    Tony has an interesting take on IC - his blog doesn't just talk about good practice - there's an underlying political edge. I don't agree with everything he says but it makes me think (sometimes!).
  • The Chime Blog
    Thoughts from my colleagues across the Chime Group
  • Competent Communicator
    The work that Sue Dewhurst and I did to define competencies for communicators

  • Wedge at Kilobox
    An always interesting collection
  • Spreading Science
    Explaining the theory behind how the world works - even I can understand it
  • simply-blogging
    Marc, Dan and Kelly -
  • David Ferrabee's Blog
    I love how he writes it
  • Heather Yaxley
    Heather's ideas on PR and stuff

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11/17/2009

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Firstly I think you do yourself an injustice to say you were playing at it!
But how right you are about way qualifications for communicators are going.
January sees the CIPR Certificate in Internal Communication go online http://www.pracademy.co.uk/study-with-us/cipr-online-internal-communications-certificate/ - how fancy is that ! And there is a brand new diploma level qualification too http://www.pracademy.co.uk/study-with-us/cipr-internal-communication-diploma/ which is selling like hot cakes.
We have been running the internal comms certificate for a year now and about 100 students have taken it or are about to complete. I think its popularity is down to it being something of a first - ie awarded by a chartered body and really linking theory to practice. We've had students travel from Scotland, South Wales and even Spain to study it. what a professional qualification does is really make us take a step back and look objectively at what we do. I think for many coming on this course, it is the first time that somebody has told them that they arent just there to churn out stuff - be the corporate postman - the role is much more important than that. I always tell my groups that even though I have worked in some of the major press offices (Barclays, the Woolwich, BT, the AA) I still think it is more intellectually challenging doing internal comms on a change programme than going five rounds with BBC Watchdog!

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