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Blogs I'm enjoying right now

  • David Grossman's blog
  • Tony Sharp gets political
    Tony has an interesting take on IC - his blog doesn't just talk about good practice - there's an underlying political edge. I don't agree with everything he says but it makes me think (sometimes!).
  • The Chime Blog
    Thoughts from my colleagues across the Chime Group
  • Competent Communicator
    The work that Sue Dewhurst and I did to define competencies for communicators

  • Wedge at Kilobox
    An always interesting collection
  • Spreading Science
    Explaining the theory behind how the world works - even I can understand it
  • simply-blogging
    Marc, Dan and Kelly -
  • David Ferrabee's Blog
    I love how he writes it
  • Heather Yaxley
    Heather's ideas on PR and stuff

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12/04/2008

Comments

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My guess is that the "right" way to look at this depends on which stage in the lifecycle of your conglomerate you find yourself in.

After bouts of rationalisation, the centre always has to butt out to some extent, to let the divisions/units get on with the real work. But once that's happened for a time, the centre has to reassert its role, to bring matters arising back into alignment.

For iComms (as for most things, I guess) there are those of us who'll always want to be making the running, or directly involved with those doing so ... so it makes good sense to have a role out in the field most of the time.

But then there are still the times the centre is ascendant, and we'll also want to be in there ...

I think you're right - there is a natural cycle to these things. Everyone must be familiar with the tendency to fix things that aren't broke!

Ages ago I also saw a bit of research that linked the cycle to events in corporate development - something along the lines of ... companies that had experienced a real crisis were more likely to have a proper central IC team whilst those that had been involved in major M&A work might have stronger HR-based teams etc...

I wish I'd kept a copy at the time!

Liam

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